Welcome to Activo Extensions!

Google AdWords + Facebook Pixel Advanced Audiences Zoom

Screenshots:

Google AdWords Conversion & Facebook Pixel Tracking for Magento

Version 3.3.2 - Compatible with CE 1.5.x - 1.9.x & EE 1.12.x - 1.14.x

The new version 3.x.x now supports also Facebook Ads Pixel Tracking and Retargeting. Added Add to Cart, ViewContent, Checkout Conversion standard Event. Once setup, the tracking code will show properly on your Checkout Success page.

Please note that this does not work with customized checkout extensions unless you're certain they do not change the checkout success page. Learn More

SALE! Get this extension for just $59! Limited time only!

Availability: In stock

Regular Price: $99

Special Price $59

* Required Fields


Guarantee

100% Money Back Guarantee
If the extension isn't working for you and we can't help in a reasonable amount of time we will refund your purchase.

Awesome Support
Our team is here to help and we'll notify you with any updates to the extension. Support is available for paid extensions only.

Quality Code
We stand by our code! In fact our code is commercially licensed but open sourced so you can see it for yourself.

 

 

Description

Details

Google AdWords Conversion & Facebook Pixel Tracking for Magento

This extension offers easy integration with Google AdWords for Conversion Tracking and Remarketing. The same extension also integrates with your facebook pixel tracking for facebook audience and facebook remarketing. The extension is coded in a theme agnostic way, includes easy installation, and most importantly simply works!

The Remarketing integration is a new feature offered by AdWords which lets eCommerce owners go after users who have shown interest in certain products on your cart by showing relevant ads based on these products to the users as they continue to browse online on Google properties or elsewhere. Google has an extensive network of properties and third party advertisers who allow promoting on their site's AdWords banners or Adwords ads. By sending additional key information to Google AdWords Remarketing engine, these same users are now able to be retargeted and brought back to your site for additional sales.

Facebook Ads has similar features. Facebook Pixel Conversion Tracking and Facebook Remarketing (aka Retargeting) with Custom Audiences. This same extension now offers support for both!

New features in Version 3!

  • Support for Facebook Pixel Tracking for Ads
  • Support for Facebook Audience Remarketing (Retargeting)
  • Support for currency selection (per store) for Google conversion tracking
  • Ability to customize the events sent to Google AdWords for conversion tracking

Highlights

  • Easily integrate AdWords Conversion Tracking into your Magento store.
  • Properly integrate AdWords Remarketing code into your Magento store.
  • Integrate Facebook Ads Pixel Tracking into your store
  • Support for Facebook Ads Retargeting feature
  • Effortlessly track ROI for your Google AdWords campaigns.
  • Supports for currency selection in Google conversion tracking (per store).
  • Works in mutistore environment — set parameters separately for each store.
  • Simple setup and configuration. No need to modify themes. Does not require web development skills.
  • No monthly subscription fees - buy a license, install and you're all set!
  • 100% Money Back Guarantee

What is Google AdWords Remarketing?

In a nutshell, AdWords remarketing is an automation piece that helps Google's advertising engine push relevant ads in front of users after they have browsed for certain products on your site. The entire process is done automatically and you as a site owner have full control on certain ads and configuration options via the AdWords control panel. Our extension enables any Magento store to pass the proper tags and key information on to Google's Adwords behind the scenes.

Why Should I Use Remarketing with Google?

  • Reach your customers when they're most likely to buy
  • Customized audiences
  • Reach and depth
  • Efficient pricing (via Conversion Optimizer)
  • Easy ad creation

To read more about remarketing, visit these links:
Using Google Remarketing to reach people
How Google Remarketing Works

What is Facebook Pixel Tracking for Ads?

Conversion Tracking allows you to measure the return on investment of your Facebook Ads and automatically optimize your Ads for success. By placing the Conversion pixel on all of the key pages of your website, such as checkouts page, adds to cart page, or registrations page you’ll be able to know how many people convert on your advertising message and which Facebook Ad drove the conversion. Read more about Facebook Ads Conversion Tracking.

What is Facebook Ads Custom Audiences and Retargeting

Custom Audiences from your Website allows you to target your Facebook ads to audiences of people who have visited your website and remarket to people who have expressed interest in your products. Read more about Facebook Audiences and Retargeting.

 

Screenshots: Google AdWords Conversion Tracking system configuration options

Google AdWords Conversion Tracking system configurations options

Screenshots: Google AdWords Remarketing system configuration options

Google AdWords Remarketing system configuration options

 

Installation

Please use Magento Connect Manager to upload and install our extension. If this is not an option on your Magento store, you can try to unpack and carefully upload all the files to the same folders on the server. ATTENTION! If you had previous versions of this extension installed, you need to uninstall them manually before installing via Magento Connect Manager.

Installation process is very simple. Just follow these steps:

  • Once you purchased the extension, download the installation package by logging into your account and going to My Downloadable Products section.
  • After you downloaded the installation package, log in to your store admin interface and go to System / Magento Connect / Magento Connect Manager.
  • At the "Direct package file upload" section click on "Choose file" button, select the package file you just downloaded and click "upload".
  • After upload is done, go back to the admin panel by clicking "Return to Admin" link at the top right.
  • Go to System / Cache Management and refresh the Configuration cache.
  • IMPORTANT! After finishing the initial installation steps above, you need to log out and log in back into your administration interface in order to see the extension configuration.
  • When you log in back to your admin panel, your installation process is complete and you can now configure it at System / Configuration menu.

Please read this first if you are using Apple Safari to download the installation package. By default Safari tries to open the "safe" file extensions, this includes the .tgz packages. Therefore it will uncompress the package upon download and will make it unfit for Magento Connect. To prevent this behavior in the menu bar, go Safari > Preferences. In the "General" tab, uncheck "Open 'safe' files after downloading". This will stop Safari from automatically unzipping the files. Read more on Stack Exchange here.

Please see more detailed installation instructions and a screencast here:
Installing Magento Extensions Using Connect Manager

 

Configuration

To configure the "Google AdWords Conversion Tracking" Magento extension, please go to the System / Configuration menu at your admin panel click the "AdWords Conversion Tracking" under ACTIVO EXTENSIONS section on the left. You will see the configuration menu where you can enable or disable the extension as well as Google AdWords Conversion ID and Conversion Label (which you can get from your AdWords account, see the video screencast below for more details). You can also select Conversion Language and background color here.

 

Installation and Configuration Screencast:

Here IS A SHORT VIDEO SCREENCAST where we show how to install and configure the "Google AdWords Conversion Tracking" Magento extension as well as how to set up your Google AdWords account to track the conversions:

 

Magento Editions Compatibility

Community Edition: 1.5.0.0 and above
Enterprise Edition: 1.8.0.0 and above

 

License Agreement

This software is subject to terms and conditions of our License Agreement for Professional Extensions. You can find the latest copy of the license agreement here: https://extensions.activo.com/license_professional

In short, you are required to purchase a separate license for each of the domains (stores) you are running this software for (excluding common variations, like adding 'www.' to the domain name). However you can run this software on multiple servers, provided that you have a separate license for each of the domains (for instance in configurations with load balancers).

You can also use a copy of this software for free on one development or one staging server per license purchased in addition to your production servers, provided that this development or staging server is not used for any live sales transactions.

All purchases are subject to the terms and conditions outlined in our Terms of Service document. Please read it carefully.

 

Community Support Forum

Have any questions regarding this extension? Need help with installation and/or configuration? Have some good tips and tricks about using it? Please visit the support forum for the Google AdWords Conversion Tracking extension here.

 

Reviews

greatReview by Eliza
Quality
Price
Value
What a great extension! saved me time and effort. Thank you! (Posted on 12/26/2011)

Write Your Own Review

You're reviewing: Google AdWords Conversion & Facebook Pixel Tracking for Magento

How do you rate this product? *

  1 star 2 stars 3 stars 4 stars 5 stars
Quality
Price
Value

Version History

Version History

[2016-07-07] Version 3.3.2

Code fix: now extension won't produce a bunch of warnings for no reason. Cleaner log files.

[2016-07-01] Version 3.3.1

Improvement: adjusted the default currency to be USD.

[2016-06-24] Version 3.3.0

Added ability to customize events related to Google remarketing code.

[2015-12-31] Version 3.2.0

Added support for the new Facebook pixel code for Add to Cart, ViewContent, Checkout standard events

[2015-03-09] Version 3.1.0

Added a currency selector to Google conversion tracking

[2015-02-16] Version: 3.0.0

Added support for Facebook Ads Pixel Conversion Tracking as well as Custom Website Audience Remarketing (aka Retargeting) support.

[2014-11-17] Version: 2.0.2

Now includes Google remarketing code in tag per Google's guidelines.

[2014-11-12] Version: 2.0.1

Added support for multistore environments. Now can set up parameters separately for each store.

[2014-09-24] Version number: 2.0.0

1. Implemented support for Google adWords new Remarketing feature.
2. Minor improvements and bugfix for the adWords Conversion Tracking code as well. AdWords remarketing is an automation piece that helps Google's advertising engine push relevant ads in front of users after they have browsed for certain products on your site. The entire process is done automatically and you as a site owner have full control on certain ads and configuration options via the AdWords control panel. This extension enables your Magento store to pass the proper tags and key information on to Google's Adwords behind the scenes.

[2012-10-15] Version: 1.1.0

Fixed a couple of minor bugs and added two new features:
1. Ability to choose either subtotal or grand total as the value passed to Google Adwords.
2. Ability to debug: when set, the code will show the entire output on the checkout success page.

License Agreement

Professional Extensions License Agreement

All Professional Magento Extensions (i.e. paid) from Activo Extensions are subject to the terms and conditions of our License Agreement. You can find the latest copy of our license agreement here: https://extensions.activo.com/license_professional

In short, you are required to purchase a separate license for each of the domains (stores) you are running this software on (excluding common variations, like adding 'www.' to the domain name). However you can run this software on multiple servers, provided that you have a separate license for each of the domains (for instance in configurations with load balancers).

You can also use a copy of this software for free on one development or one staging server per license purchased in addition to your production servers, provided that this development or staging server is not used for any live sales transactions.

Free Extensions License Agreement

All Free Magento Extensions from Activo Extensions are released under the Open Software License v. 3.0 (OSL-3.0). Please read the full license agreement here: http://www.opensource.org/licenses/OSL-3.0.

All purchases are subject to the terms and conditions outlined in our Terms of Service document. Please read it carefully.