Version 2.0.0 - Compatible with CE 1.5.x - 1.9.x & EE 1.12.x - 1.14.x

Flatten the URL structure of your Magento store and boost search engine visibility with the Category URL SEO FREE extension from Activo Extensions. This free extension brings your category pages closer to your homepage for better indexation and authority flow. Learn More

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If the extension isn't working for you and we can't help in a reasonable amount of time we will refund your purchase.

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Our team is here to help and we'll notify you with any updates to the extension. Support is available for paid extensions only.

Quality Code
We stand by our code! In fact our code is commercially licensed but open sourced so you can see it for yourself.





Magento Category URL SEO FREE Extension

After receiving lots of helpful feedback from users, we've fully updated Category URL SEO FREE to address the following issues:
  1. FIXED - Issue where after reindex, unnecessary URL rewrites were created
  2. FIXED - Issue where Magento thinks products are duplicates and adds a number to the end of each URL (ex. shoe1, shoe2, shoe3)

Take full control of your Magento store's category URL structure and improve your search engine rankings with Category URL SEO FREE from Activo Extensions. This free Magento extension flattens your store's URL structure so Google and other search engine spiders can better index your site content. Instead of long URL's showing multiple levels of subcategories, your deepest subcategories will now be just off the root with the category URL key you define in the category options page.


  • Flattens your category URL structure for improved SEO
  • Gives you full control over product, category and subcategory URLs
  • Uses Magento's own URL rewriting mechanism for improved compatibility
  • 100% FREE

Want even more powerful features for improved SEO? Check out our URL SEO Pro Magento Extension.

Category Example:

Before: https:/
After: https:/

Product Example:

Before: https:/
After: https:/



Category URL SEO FREE Configuration

Category URL SEO FREE Configuration



To configure the Category URL SEO FREE Magento extension, navigate to System > Configuration > Activo Extensions > SEO Friendly Categories. From there simply enable or disable the option to shorten your category URL structure.

Please note that once you change this setting, you need to go to System > Index Management and reindex data for Catalog URL Rewrites. Once this is complete, Magento will have created the URL redirects from the old category URL's to the new ones so all old links will still work perfectly fine.


Demo Video

*Note: This screencast shows the old installation process. The newer versions of this extension use the easier Magento Connect Manager installation process.


Frequently Asked Questions

Does your this extension update the sitemap with the new, shorter SEO friendly url?
After regenerating the sitemap via the Magento admin, the sitemap will be updated with new short URL’s produced by the extension.


Version History

[2012-10-23] Version 1.0.4:

  • Fixed Magento 1.7.0 compatibility issues
  • Repackaged to use the Magento Connect Manager installation process

[2012-07-26] Version 1.0.3

  • Added the ability to manually specify a global top level string for refined SEO control

[2012-06-21] Version 1.0.2:

  • Fixed an issue with double slash for newer (>1.6) versions of Magento

[2012-03-01] Version 1.0.1:

  • Repackaged for Magento versions >

[2012-02-27] Version 1.0.0:

  • Initial stable release

Community Support Forum

Have questions regarding this extension? Need help with installation and/or configuration? Please visit the support forum for the SEO Friendly Categories extension here.



Wont work on 1.9.0Review by Roman
Unfortunately no support for magento 1.9.x

I hope activo will support it in the near future :-)

Note from Activo: now should work with latest Magento versions. All security related fixes were applied to our extensions. Thank you! (Posted on 3/21/2015)
Works as intendedReview by Gina
Hi! The extension works great! I used Ver with Magento and had no issues.
(Posted on 5/29/2013)
Great ExtensionReview by Florian
Hi this is a great extension, I'm using it successfully on my websites. (Posted on 4/18/2013)
greate extension for meReview by jatin
i have install this extension, it take just few seconds and work like charm... greate extension for me..

keep up... (Posted on 11/23/2012)
Works as intended, great for SEoReview by Gayan
The plugin works out of the box as described and is a great SEO benefit for our site. (Posted on 11/5/2012)
Awesome ExtensionReview by Gloria
Install in less than a minute and it just simple works! Thanks ever so much! (Posted on 3/13/2012)

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License Agreement

Professional Extensions License Agreement

All Professional Magento Extensions (i.e. paid) from Activo Extensions are subject to the terms and conditions of our License Agreement. You can find the latest copy of our license agreement here:

In short, you are required to purchase a separate license for each of the domains (stores) you are running this software on (excluding common variations, like adding 'www.' to the domain name). However you can run this software on multiple servers, provided that you have a separate license for each of the domains (for instance in configurations with load balancers).

You can also use a copy of this software for free on one development or one staging server per license purchased in addition to your production servers, provided that this development or staging server is not used for any live sales transactions.

Free Extensions License Agreement

All Free Magento Extensions from Activo Extensions are released under the Open Software License v. 3.0 (OSL-3.0). Please read the full license agreement here:

All purchases are subject to the terms and conditions outlined in our Terms of Service document. Please read it carefully.

Memory usage: real: 6291456, emalloc: 7302168
Code ProfilerTimeCntEmallocRealMem