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Version 1.0.0 - Compatible with CE 1.5.x - 1.8.x & EE 1.12.x - 1.14.x

Fully customize your Magento category and page URL structure for improved SEO with URL SEO Pro from Activo Extensions. Flatten your category structure and use slashes, special characters and capital letters to stand out in search results. Learn More

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Magento URL Management Extension for SEO Improvement

URL SEO Pro Magento Extension gives your store an edge over the competition. Once installed, you have full control over URL structure so that you can modify category and page URL's to fit your search engine optimization strategy. Having the ability to "flatten" your category structure can be a tremendous benefit for large catalogs with many deeply nested categories. Special characters and capitalization can also be used for the URL's of categories and products to make your pages stand out in search results.


  • Flatten your category structure for more complete indexing by search engine spiders
  • Utilize special characters to customize your URL's just the way you want them
  • Utilize capital letters in category and product page URL's to make them stand out in search engine results
  • 100% Money Back Guarantee


Why use a flatter site structure?

Poor Site Structure DiagramBoth from an SEO and usability perspective, the idea is to have as few clicks as possible to get to your deepest level of content (your product page). Ranking authority travels downward from your homepage, to your category pages and then onto your product pages. The more levels or subcategories there are to get through, the less authority ends up reaching your products. With a very deep category URL structure, not enough authority trickles down to to your product pages for them to show in search results.

The process of "flattening" your category structure ensures higher indexation by the search engines, better flow of authority to your most important pages and the ability to capture more long tail traffic.


Deep Structure: https://www.sitexyz.com/shoes/mens-shoes/athletic-shoes/basketball-shoes
Flat structure: https://www.sitexyz.com/basketball-shoes

Don't believe us? Check out Rand Fishkin's Whiteboard Friday video on the subject.



URL SEO Pro Configuration Settings

URL SEO Pro Category Page URL Options

URL SEO Pro Proudct Page URL Options


Demo Video


Version History

[2014-06-11] Version 1.0.0:

  • Fully tested and compatible with Magento 1.9.0 CE
  • Ability to use custom characters & capital letters in URL's of category & product pages
  • Ability to "flatten" URL structure by removing partent cateogries, leaving just the URL key of the category being edited


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License Agreement

Professional Extensions License Agreement

All Professional Magento Extensions (i.e. paid) from Activo Extensions are subject to the terms and conditions of our License Agreement. You can find the latest copy of our license agreement here: https://extensions.activo.com/license_professional

In short, you are required to purchase a separate license for each of the domains (stores) you are running this software on (excluding common variations, like adding 'www.' to the domain name). However you can run this software on multiple servers, provided that you have a separate license for each of the domains (for instance in configurations with load balancers).

You can also use a copy of this software for free on one development or one staging server per license purchased in addition to your production servers, provided that this development or staging server is not used for any live sales transactions.

Free Extensions License Agreement

All Free Magento Extensions from Activo Extensions are released under the Open Software License v. 3.0 (OSL-3.0). Please read the full license agreement here: http://www.opensource.org/licenses/OSL-3.0.

All purchases are subject to the terms and conditions outlined in our Terms of Service document. Please read it carefully.

Memory usage: real: 6291456, emalloc: 7381984
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